[et_pb_section fb_built=”1″ admin_label=”Secci\u00f3n ( Header )” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”0435e168-7c2a-4bad-bb1c-2aee0d0ce3ab” custom_padding=”1vw|0vw|1vw|0vw|false|false” custom_padding_tablet=”1vw|0vw|1vw|0vw|false|false” custom_padding_phone=”2vw||15px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Boton volver” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” custom_margin=”10px||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MzYifX0=@” custom_css_before=”display:inline-block;||content:%22%22;||width:21px;||height:21px;||background:url(‘https:\/\/colturperu.com\/wp-content\/uploads\/2025\/04\/arrow-regular-izq-orange.svg’);||position:absolute;” custom_css_free_form=”selector .et_pb_text_inner{|| margin-left:25px;||}” global_colors_info=”{}”]BACK[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Secci\u00f3n ( Header )” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Empresa-B-Corp-Tourism-Positive-Impact-Peru-Travel-Company-Header.jpg” da_disable_devices=”off|off|off” locked=”off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_divider color=”rgba(255,255,255,0)” _builder_version=”4.27.4″ _module_preset=”default” min_height=”440px” min_height_tablet=”440px” min_height_phone=”190px” min_height_last_edited=”on|phone” module_alignment_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”row” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_padding_tablet=”” custom_padding_phone=”5vw|0vw|10px|0vw|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”55px” header_2_font_size=”40px” text_orientation=”center” text_font_size_tablet=”2.8em” text_font_size_phone=”1.5em” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” custom_padding_last_edited=”on|desktop” admin_label=”row” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”2vw|0vw|2vw|0vw|false|false” custom_padding_tablet=”2vw|0vw|0vw|0vw|false|false” custom_padding_phone=”2vw|0vw|0vw|0vw|false|false” border_width_bottom=”1px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ custom_padding=”||0px||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”1.2em” header_2_font_size=”40px” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||30px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”2.7em” text_font_size_phone=”3.4em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
As we approach our 70th anniversary\u2014with three generations of our family dedicated to tourism in Peru\u2014we have learned that our work goes far beyond creating journeys.<\/p>\n
At COLTUR, we are part of a broad network of people, communities, and destinations, and we understand that every decision we make has an impact. Our role is to connect travelers with Peru, its people, and its heritage\u2014while caring for what makes each experience possible.<\/p>\n
This vision was at the heart of the conversation shared by Mariana Watson, our Commercial Director, in the second episode of Prop\u00f3sito en la Mesa<\/em>, the podcast celebrating 10 years of B Corps in Peru. Together with other women leaders, she reflected on how purpose has become part of COLTUR\u2019s business strategy\u2014grounded in the belief that doing things well, creating positive impact, and building a profitable company are not separate ambitions, but part of the same way of understanding success.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Mariana-Watson-Lima-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic01.jpg” title_text=”COLTUR-Bcorp-Mariana-Watson-Lima-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic01″ _builder_version=”4.27.4″ _module_preset=”default” width=”25%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”1.1em” global_colors_info=”{}”]Mariana Watson<\/strong> Tourism as a Network of Connections<\/strong><\/p>\n At COLTUR, we believe our greatest assets are the people and destinations we work with. Designing a journey means much more than coordinating services. It means creating a narrative around a place\u2014its history, culture, or a particular theme\u2014and bringing together different experiences and perspectives that give the journey meaning.<\/p>\n To make that possible, we connect an extensive network of people and organizations: guides, hotels, transportation providers, artists, specialists, communities, suppliers, local governments, and, of course, our own team. But it also means understanding what inspires someone to travel\u2014what they hope to discover, what moves them, and how they want to feel along the way.<\/p>\n That is precisely our role: to be great connectors. To use travel as a way of linking a traveler\u2019s interests and emotions with a destination, its people, and its heritage. And that is where we understand that the sustainability of our business is inseparable from the sustainability of the destinations and people who make these experiences possible.<\/p>\n This perspective shapes the decisions we make\u2014the experiences we design, the people and organizations we choose to work with, and the way we engage with the places around us. Because every one of those decisions has an impact that extends far beyond the journey itself.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0vw|0vw|0vw|0vw|true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Mariana-Watson-Podcast-B-Lima-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic01.jpg” title_text=”COLTUR-Bcorp-Mariana-Watson-Podcast-B-Lima-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic01″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”559px” custom_css_free_form=”img{object-fit: cover;}” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Mesa-Lima-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic1.jpg” title_text=”COLTUR-Bcorp-Mesa-Lima-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic1″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”559px” custom_css_free_form=”img{object-fit: cover;}” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size_tablet=”” text_font_size_phone=”3.2em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n A Purpose the Pandemic Brought into Focus<\/strong><\/p>\n Creating positive impact through tourism had always been part of the way we did business at COLTUR. It was a conviction rooted in our beginnings and reflected in many of our practices, even before we had formally defined it as our purpose.<\/p>\n The pandemic became a turning point. The shutdown of tourism made us even more aware of our responsibility\u2014and of just how many people depend, directly or indirectly, on our industry. It also gave us the opportunity to reflect on the kind of company we wanted to be when travel resumed.<\/p>\n We decided to make explicit what had long been part of our identity: creating positive impact through tourism. But stating it was not enough. We needed to embed it consciously into our strategy and into decisions across the organization\u2014from the experiences we design and the suppliers we choose, to the development of our team and the relationships we build with clients and partners.<\/p>\n Selling Better\u2014and Building a Better Company<\/strong><\/p>\n The pandemic also gave us a rare opportunity to pause, question the way we worked, and, in many ways, begin again. Rather than focusing only on returning to previous levels of activity, we chose to focus on building a better company\u2014with a clearer strategy, a stronger culture, and a purpose that could guide our decisions.<\/p>\n It also transformed the way we think about growth and sustainability. For us, sustainability goes far beyond planting trees, recycling, or offsetting our carbon footprint. It means integrating social, environmental, and economic considerations into every dimension of the business. We learned that growth is not always about selling more, but about selling better\u2014investing in people, strengthening our culture, making conscious choices about the markets and segments we want to serve, and being clear about our principles and the things we are not willing to compromise.<\/p>\n Along that path, B Corp certification gave us a framework to organize, measure, and evaluate our practices, identify opportunities for improvement, and continue moving toward a company that is increasingly aligned with its purpose.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0vw|0vw|0vw|0vw|true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Chinchero-Cusco-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic3.jpg” title_text=”COLTUR-Bcorp-Chinchero-Cusco-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic3″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”559px” custom_css_free_form=”img{object-fit: cover;}” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size_phone=”3.2em” global_colors_info=”{}”]Designing with Purpose\u2014and Learning to Say No<\/strong><\/p>\n Travelers are increasingly informed about the impact tourism can have on the places they visit. Many want to better understand local cultures, discover different ways of life, and build a deeper connection with the people and places they encounter. But growing demand also creates pressure on certain destinations\u2014especially when tourism becomes concentrated along a small number of routes.<\/p>\n This reality asks us to design journeys more consciously, question traditional ways of operating, and, at times, learn to say no. We cannot continue promoting certain experiences without considering their consequences\u2014even when that means walking away from a business opportunity or proposing alternatives that may initially be less profitable. Sustainability also means understanding the limits of what makes our activity possible.<\/p>\n But our responsibility does not end with the decisions we make as a company. We also need to take a more active role in shaping the future of tourism in Peru and advocating for the conditions needed to develop it responsibly.<\/p>\n Chachapoyas is a good example. The region is home to extraordinary natural and cultural heritage, yet it still faces significant challenges in connectivity, infrastructure, and service development before it can establish itself as a competitive destination alongside Peru\u2019s more established routes. That requires collaboration, investment, and a long-term vision. At the same time, we cannot wait until every condition is perfect before beginning to introduce the region to travelers, develop new experiences, and create opportunities for local communities.<\/p>\n The future of tourism in Peru will depend both on our ability to recognize when limits are necessary and on our willingness to open new possibilities\u2014while continuing to advocate for better conditions for tourism development.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0vw|0vw|0vw|0vw|true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Cusco-Guide-Machu-Picchu-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic2.jpg” title_text=”COLTUR-Bcorp-Cusco-Guide-Machu-Picchu-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic2″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”559px” hover_enabled=”0″ custom_css_free_form=”img{object-fit: cover;}” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Chachapoyas-Amazonas-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic4.jpg” title_text=”COLTUR-Bcorp-Chachapoyas-Amazonas-Peru-Travel-With-DMC-Destination-Tourism-Visit-Pic4″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”559px” hover_enabled=”0″ custom_css_free_form=”img{object-fit: cover;}” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size_phone=”3.2em” global_colors_info=”{}”]<\/p>\n When Purpose Builds Trust\u2014and Trust Creates Value<\/strong><\/p>\n At COLTUR, we do not see profitability as separate from sustainability and purpose. On the contrary, when a company makes decisions with the well-being of people, the environment in which it operates, and the quality of what it offers in mind, it builds something essential to any business: trust.<\/p>\n That trust is reflected in every relationship we build\u2014in a team that shares a vision and commits to it, in suppliers who want to grow alongside us, and in clients who know they can rely on COLTUR not only to deliver a journey, but also to make the right decisions, even when they are not the easiest ones.<\/p>\n And it is precisely that trust that allows us to build long-term relationships, attract people and organizations that share our values, and create opportunities for growth. From this perspective, profitability and positive impact are not at odds. Profitability becomes the result of building a strong, consistent company that remains true to its purpose.<\/p>\n Being part of the B Corp community allows us to share this journey with organizations across different industries that are also working to demonstrate that business can be done differently. Because the real challenge is not simply to grow\u2014but to grow while creating value for everyone who is part of what we do.<\/p>\n [\/et_pb_text][et_pb_divider color=”#333333″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”4px|||||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size_phone=”3.2em” global_colors_info=”{}”]<\/p>\n Listen to the full episode of Prop\u00f3sito en la Mesa<\/em> and hear Mariana Watson\u2019s conversation with Cecilia Rizo-Patr\u00f3n\u2014Executive Director of Avanza Sostenible\u2014and Ale Oliva\u2014Corporate Affairs Manager at Natura\u2014as they explore the relationship between purpose, sustainability, and business performance.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”row” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0.48)” background_image=”https:\/\/colturperu.com\/wp-content\/uploads\/2026\/10\/COLTUR-Bcorp-Amazonas-Chachapoyas-Peru-Travel-With-DMC-Destination-Tourism-Visit-Footer.jpg” background_repeat=”repeat” background_blend=”darken” module_alignment=”center” height_tablet=”440px” height_phone=”auto” height_last_edited=”on|phone” custom_margin=”0px|auto|0px|auto|true|false” custom_padding=”2.4vw|0vw|2.4vw|0vw|true|false” custom_padding_tablet=”2.4vw|0vw|2.4vw|0vw|true|false” custom_padding_phone=”1vw|0vw|1vw|0vw|true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”30px” background_enable_color=”off” text_orientation=”center” width=”55vw” width_tablet=”55vw” width_phone=”90%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”80%” max_width_phone=”90%” max_width_last_edited=”on|phone” custom_margin=”50px|auto|50px|auto|false|false” custom_margin_tablet=”50px|auto|50px|auto|false|false” custom_margin_phone=”20px||20px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”40px||40px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”20px||20px||false|false” custom_padding_last_edited=”on|phone” link_option_url=”https:\/\/youtu.be\/egs36pyzvos?si=bQZxHqRfiyNa7XFT” link_option_url_new_window=”on” text_font_size_tablet=”40px” text_font_size_phone=”2.6em” text_font_size_last_edited=”on|phone” border_radii=”on|50px|50px|50px|50px” border_width_all=”2px” border_color_all=”#ffffff” border_radii_tablet=”on|50px|50px|50px|50px” border_radii_phone=”on|20px|20px|20px|20px” border_radii_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Click here to watch the full episode.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" BACKCOLTUR on Prop\u00f3sito en la Mesa: The journey of a B CorpAs we approach our 70th anniversary\u2014with three generations of our family dedicated to tourism in Peru\u2014we have learned that our work goes far beyond creating journeys.At COLTUR, we are part of a broad network of people, communities, and destinations, and we understand that every […]<\/p>\n","protected":false},"author":1,"featured_media":6707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[61,58],"tags":[],"class_list":["post-6710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-coltur","category-turismo-responsable"],"yoast_head":"\n
\nCommercial Director[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size_phone=”3.2em” global_colors_info=”{}”]<\/p>\n